“Production of rice is a business of conscience” is the motto our father gave us. Five of our siblings all regard rice as life-long business.We always want to provide “High-quality, the most tasteful, the freshest” rice for our clients, so constant research and development of facilities and techniques are required.Therefore, since the establishment of Yeedon, we have been catching up with world-class rice milling factory and introduced low-temperature storage facilities, upright rice grinder, foreign substance sorter and etc, to allow Yeedon to be a competitive world-class rice supplier in Taiwan.

Since Taiwan has been an official member in WTO, we expect our brand to accomplish tougher mission confronting the competition of globalization.Everyone praises Japanese Koshihikari Rice for its taste, but Yeedon wants not only tasteful but also fresh and high-quality from our “San-hao Rice”—this is the commitment of a brand.With our credibility, we have been producing Taiwanese fine rice for the market.After Taiwan becomes an official member in WTO, we reach corners of the world, and to introduce supreme-quality rice becomes our another important mission.We investigate characteristics of rice from all over the world, precisely control each rice milling technique, and taste over and over again before introduce exotic rice to our public.

Of course, being the leading brand will come to inevitable difficulties.921 earthquake stoke hard on Taiwan's economy and Yeedon was no exception.Even being struck hard, except trying to maintain regular work, we also led in relief operations.Since “Production of rice is a business of conscience”, we pay the public back for what we take from the earth.

We sincerely thank everyone for your support and love.Because of you, “San-hao Rice” is always the leading brand in Taiwan's rice industry.With everyone's encouragement and Yeedon's current foundation, we will try harder and provide better products and service.